Jake, our chunky American Terrier rescue, was getting fed twice every morning. Mom thought Dad did it. Dad thought the kids did it. Jake never objected. His vet did.
We tried whiteboards, sticky notes and a very chaotic group chat. Nothing stuck. So we built the simplest thing we could: a button you tap when you feed, that tells everyone else it’s done. That became the original JustFed.
Living with it taught us what was missing. People didn’t just want to know whether the pet was fed, but what to give, which medication was due, and a nudge when a meal was running late. That needs a screen. So the next JustFed has one: a bright, round touch display that runs the whole routine from the fridge door.
On launch day it moves out of our kitchen and into yours.