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Available November 15, 2026Smart home · Pets

“Did you already feed the dog?”

The next-generation JustFed is a round touch screen by the bowl. It wakes up at feeding time, shows exactly what to give, and the moment you tap it, your whole household knows. No more double-feeding. No more forgotten meals.

Not an auto-feeder: you stay in control
JustFed: a round touch-screen device showing a feeding-time alert
Launch offers

Choose your bundle.

The first 300 orders get Pet Lover Cloud free for life. Every other bundle includes three years of it.

  • First 300 only

    Super Early Bird

    $44.99

    Our best price ever, for the first 300 orders, with Pet Lover Cloud free for life.

    • 1× JustFed touch-screen device
    • Pet Lover Cloud, free for life
    • USB-C charging cable
    • Founder badge in the app

    Limited to 300 units

  • Most popular

    Founder

    $49.99

    One device with three years of Pet Lover Cloud included (worth $179.64 at today’s price).

    • 1× JustFed touch-screen device
    • 3 years of Pet Lover Cloud
    • USB-C charging cable
    • Founder badge in the app

    Available to everyone

  • Two bowls

    Household 2-Pack

    $89.99

    About $45 per device

    Two bowls, two floors, or the kitchen plus the pet sitter’s place. One account covers both.

    • 2× JustFed touch-screen devices
    • 3 years of Pet Lover Cloud
    • 2× USB-C charging cables
    • Founder badge in the app

    Household favorite

  • Best value

    Family 4-Pack

    $159.99

    About $40 per device

    Multi-pet homes and big families: four devices, one account, everyone in sync.

    • 4× JustFed touch-screen devices
    • 3 years of Pet Lover Cloud
    • 4× USB-C charging cables
    • Priority shipping

    Lowest price per device

$45

Need more later? Add extra devices for $45 each. They never need an extra cloud subscription: one account covers your whole home. Launch bundles and prices are planned and may be adjusted before launch.

The JustFed Founder badge
Founders get more

Order at launch, and you're a JustFed Founder for good.

Every launch bundle comes with the Founder badge on your JustFed account. It marks you as one of the people who made JustFed real, and it keeps paying off long after launch day.

  • Exclusive offers reserved for Founders, well beyond launch day.
  • First access to what's next early, priority access to new JustFed products.
  • Permanent recognition on your account in the JustFed app.
The problem

In a busy house, somebody always feeds the pet twice.

Two people, one dog, zero coordination. The result is an overfed pet, or an empty bowl nobody noticed. JustFed ends the group-text guessing game.

How it works

Feed your pet. Tap the screen. Everyone knows.

Try it: tap the alert to log a feeding, then swipe through the pages. These are the device's real screens.

Device screen at feeding time: the pet's photo, how much food to give, and a prompt to tap when fed
Tap the screen once Jake is fed
Screens rendered from the device firmware
Behind one tap

From the bowl to everyone's phone in a second.

  1. 1. Screen tappedJake’s breakfast · 7:30 AM
  2. 2. JustFed CloudLogs the meal over a signed, secure request
  3. Mom · SMSJustFed: Jake was fed at 7:30 AM ✓
    Dad · SMSJustFed: Jake was fed at 7:30 AM ✓
    Kayla · SMSJustFed: Jake was fed at 7:30 AM ✓
    3. Everyone gets the textNo more “did you feed him?”
Why people will love it

Everything it does. Nothing it doesn't.

  • 1.75″ round AMOLED

    Sharp, bright 466 × 466 touch screen with deep blacks. Easy to read from across the kitchen.

  • Reminders that escalate

    It chimes at feeding time and reminds more often if nobody answers. Missed meals are reported after 3 hours.

  • Medication in red

    When a dose is due, it shows on the alert in red, right next to the food.

  • Speaks and chimes

    A built-in speaker plays chimes and can read out the feeding instructions. A vibration motor gives quiet feedback.

  • The whole household, told at once

    Every tap fans out as a text or app notification to everyone you’ve shared the pet with.

  • Magnetic mount

    The magnetic back sticks to the fridge or any metal surface. There’s a lanyard hole too.

  • Works offline

    No Wi-Fi? Feedings queue on the device and sync as soon as it reconnects.

  • Rechargeable, USB-C

    450 mAh battery charged over USB-C. When it’s plugged in, it doubles as a countdown clock.

  • Secure by design

    Set up over USB-C in the web app or over encrypted Bluetooth LE. Every feeding is sent to the cloud as a signed request.

Every screen, at a glance

  • Device screen at feeding time: the pet's photo, how much food to give, and a prompt to tap when fed
    Feeding timeWakes with your pet, the portion and a chime.
  • Device screen at feeding time with a medication dose highlighted in red
    Medication dueDoses show in red so nobody misses them.
  • Device screen celebrating that the pet has been fed, with the pet's photo
    Fed!One tap logs it and tells the household.
  • Device screen counting down to the next feeding
    Next mealA live countdown to the next feeding.
  • Device screen showing food details with a photo of the product
    Food detailsWhat to serve, with a photo of the bag.
  • Device screen listing the pet's medications
    MedicationsEvery medication and its schedule.
  • Device settings screen with alert sounds on or off
    SettingsAlert sounds on or off, right on the device.
  • Device screen showing the JustFed logo while it refreshes from JustFed Cloud
    RefreshingSwipe down any time to pull the latest schedule.
  • Device screen explaining Wi-Fi is unavailable and feedings will sync later
    OfflineNo Wi-Fi? Feedings queue and sync later.
  • Device screen warning that the battery is low
    Low batteryA heads-up well before it runs flat.
  • Device setup screen: plug into your computer over USB-C to set up in the web app, or connect over Bluetooth
    SetupSet up over USB-C in the web app, or over Bluetooth.
JustFed app home: Shilo is waiting for dinner, with a week of feedings and a hold-to-mark-fed button
The household app

One source of truth for the whole family.

  • Everyone on the same page

    Invite the household. The moment someone taps, every phone updates. No group texts required.

  • Reminders and missed-meal alerts

    The device reminds at the bowl, and the household hears about a missed feeding after 3 hours.

  • Food and medication that think ahead

    Track every bag and every dose. JustFed estimates when you'll run out, so reordering is never a surprise.

Tech specs

Built on proven hardware.

JustFed runs on Espressif's ESP32-S3, a widely used platform for connected devices. Our hardware partner is M5Stack: the device is built on their StopWatch module.

Display
1.75″ round AMOLED touch screen, 466 × 466
Processor
ESP32-S3 dual-core, 8 MB PSRAM, 16 MB flash
Connectivity
2.4 GHz Wi-Fi; Bluetooth LE and USB-C for setup
Audio & feedback
Speaker (chimes, spoken instructions), microphone, vibration motor
Controls
Touch screen, 2 programmable buttons, power button
Power
450 mAh rechargeable battery, USB-C charging
Clock
Real-time clock keeps schedules when offline
Mounting
Magnetic back, lanyard hole
Size & weight
52 × 52 × 15.5 mm, 39 g

Specifications may change before production.

Cloud service

Pet Lover Cloud is included. After that, it's your choice.

The first 300 customers keep Pet Lover Cloud for life. Everyone else gets three years included, then picks any plan, including the free one.

  • Basic

    Free

    Keep the lights on subscription. This provides cloud connectivity, over the air updates and data storage for your feeding schedules. Use our website or mobile app to setup your schedule and you are good to go.

    • Free with Device purchase for Life
    • Cloud Connected
    • Cloud Schedule Updating
    • Full Feeding History
    • Mobile App Access to account
  • Most popular

    Family

    $2.99/mo

    Same features as Basic but now you can add up to 5 family members who will receive an SMS message when your pet is fed. In addition, multiple pets are supported so when you feed both dogs, it is tracked.

    • All the Features of Basic
    • Multiple Pets
    • Send SMS to up to 5 Family members
    • Sharing of the Account (multiple Pet Parents)
    • Pet Parents can also use the Mobile App
  • Best value

    Pet Lover

    $4.99/mo

    This is the power house subscription. Your family will be able to track food consumption rates, medication usage and be reminded when your food levels are getting low. Not to mention the ability to add unlimited number of devices...one for the pet sitter!

    • All the features of Basic + Family
    • Track food consumption Rates
    • Track Medication on-hand Levels
    • Multiple Devices
    • Helps with reordering your pets favorite foods
    • Cost forecasting and management
Our story

It started with one chubby rescue.

Jake, our chunky American Terrier rescue, was getting fed twice every morning. Mom thought Dad did it. Dad thought the kids did it. Jake never objected. His vet did.

We tried whiteboards, sticky notes and a very chaotic group chat. Nothing stuck. So we built the simplest thing we could: a button you tap when you feed, that tells everyone else it’s done. That became the original JustFed.

Living with it taught us what was missing. People didn’t just want to know whether the pet was fed, but what to give, which medication was due, and a nudge when a meal was running late. That needs a screen. So the next JustFed has one: a bright, round touch display that runs the whole routine from the fridge door.

On launch day it moves out of our kitchen and into yours.

Chuck & the JustFed teamDynamic Tabletop Systems, LLC

Risks & challenges

Hardware is hard, so here’s where we are. The JustFed cloud and app are live today and already used with the original button. The new device is built on a mass-produced ESP32-S3 module from our hardware partner, and its firmware is written. Its screens on this page are rendered from that firmware’s drawing code. We’re now validating it on production hardware.

The remaining risks are the usual ones: component lead times, certification, and shipping logistics. We’ll post honest, regular updates, good and bumpy, and we won’t ship until every device meets our bar.

Good to know

Frequently asked questions

More in the full FAQ.

When will it ship, and where?

We ship within the United States. Estimated delivery dates will be published at launch, and we’ll post production updates throughout the build.

Do I have to pay for the cloud service?

No. The first 300 Super Early Bird customers get Pet Lover Cloud free for life, and every other bundle includes three years of Pet Lover Cloud. After that you choose any plan: Basic (free), Family ($2.99/mo), Pet Lover ($4.99/mo), including the free one. You’re never locked into a tier.

What if I add more devices later?

Extra devices will be $45 each and never need an additional subscription. One account covers your whole home: a new bowl, a new pet, or grandma’s house.

Is JustFed an automatic feeder?

No, on purpose. JustFed never touches the food. You feed your pet the way you always have, and JustFed makes sure everyone in the household knows it’s done. There’s no hopper to jam and no motor to break.

How is it powered and charged?

It has a 450 mAh rechargeable battery and charges over USB-C. Between feedings the screen sleeps so the battery goes a long way. The device warns you when the battery is low. When it’s plugged into USB power, it stays on as a live countdown clock.

How long does the battery last?

We’re still measuring battery life on production hardware and won’t publish a number until it’s tested. It’s designed to sleep between feedings, and you’ll see a low-battery warning well before it runs out. If you’d rather not think about it, leave it plugged in and it becomes a live countdown clock.

Where do I put it?

Anywhere near where you feed. The magnetic back sticks to the fridge or any metal surface, it can sit on a counter or shelf, and there’s a lanyard hole if you want to hang it.

What if my Wi-Fi goes down?

Feedings are saved on the device and sync to JustFed Cloud automatically once Wi-Fi is back, so nothing is lost. The built-in clock keeps the schedule running in the meantime.

Does it work with more than one pet?

Yes. The device shows whichever pet is due and what to give them. You can add more devices to one account (one per bowl, room or pet) and everything stays in sync. Multiple pets and devices depend on your cloud plan.

Never ask “did you feed the dog?” again.

JustFed launches November 15, 2026. Be one of the first 300 customers for founder pricing and Pet Lover Cloud free for life.

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LaunchingNovember 15, 2026
The JustFed touch-screen device

Join the launch list.

Available November 15, 2026. Pricing will be announced at launch.

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No spam. We only use this to tell you about the JustFed launch. Unsubscribe anytime.